Local Wisdom

Web Developer, Graphic Designer

localwisdom.com

As a graphic designer at Local Wisdom, I specialize in crafting visually compelling and effective designs across multiple social media platforms. My role involves collaborating closely with our marketing team to develop designs that align with each client's brand identity and message.


Site Homepage Design

Social Media

Worked alongside the marketing team to create weekly graphics for posting to Local Wisdom's social media channels (Instagram, LinkedIn). Each graphic accompanies an article written by a member of the team offering advice and examples for improving workplace communication. I was responsible for creating cohesive and visually appealing designs following the company's branding guidelines. Programs used: Adobe Illustrator, Figma.


Animation

Learned the basics of animation with Adobe After Effects, which I then used to animate custom illustrations. Exported GIFs and video files were then integrated into marketing materials, bringing life and motion to company advertising!



Alexis Strobin's Portfolio Site

Web Developer, UX Designer

alexisstrobin.com

Coded a custom website template to fit the client's vision. Worked with the client to establish their wants and needs, designed and populated site assets, launched a fully functional and polished website.


Site Homepage Design



Design Process

Collaborated with the client to establish a vision for the site. Created a color palette, chose fonts, drafted an outline of the pages, and planned how the user would navigate between project pages.

"This time around, the overall theme is minimalism - let the work speak for itself. I want it to be easy for recruiters to navigate and understand!"
— Client's vision

Color scheme swatches

Wireframe draft




FarmFresh

UX Research, UX/UI Design


This project was the culmination of a semester's worth of work in my Interaction Design course at Northeastern University. We learned the process of designing a web-based product with a hands-on approach, working through stages such as: user research, ideation, prototyping, wireframing, and presenting our findings. We touched on multiple areas of interest in the field of interaction design, balancing the creative process with interviewing users to understand their needs. With this information, we were then able to improve our products and build intuitive and accessible digital interfaces.


What is FarmFresh?

FarmFresh is an ideal resource for those seeking to shop at local, eco-friendly businesses. It helps users discover fresh produce and other goods from small, local vendors instead of large corporations. FarmFresh makes it easy to locate in-season, locally sourced products.




Mobile View

In order to learn more about responsive design, we were tasked with creating a complementary draft of our project in a mobile view. Adapting the design to suit smaller screens while maintaining the aesthetic, functionality, and readability of all the elements was a excellent learning experience.